Leave room for discovery.
Make the next step inviting. A good question is a great place to start.
YOLO SCHOOL, BY DESIGNEST. FOR THE CURIOUS
A little weird.
A lot of
possibility.
A school of thought.
A world to play in.
This is how we show up.
The marks, colors, words, and
little details that make us, us.
yolo
yA SMALL SIGN
OF BIG THINGS.
OF BIG THINGS.
FIG. 01 — A PERSONALITY, NOT JUST A PALETTE.SCROLL TO EXPLORE ↓
01 / THE IDEA
Made for the
Made for the
“what if?” people.
Learning starts with a little curiosity. We make room for it to become something big.
YOLO School connects little moments to bigger possibilities. Our identity carries that same energy: warm enough to invite you in, bold enough to make you look twice, and a little unexpected.
Warmth, without the fluff.
Say what you mean. Make things feel approachable, useful, and alive.
Simple can be surprising.
One brave color. An oversized word. Small choices with a big personality.
02 / IDENTITY
Unmistakably
Unmistakably
a little unusual.
Our wordmark is built from Alien Block. Graphic, offbeat, and made to be recognized. Give it space. Let it do its thing.
yoloCLEAR SPACE
SAME CHARACTER. EVERYWHERE.
y
yyy
A little mark with a lot to say.
Use the “y” when space is small: app icons, avatars, and the corner of something good.
01
Keep the original proportions.
No stretching, tilting, or extra effects.
02
Give the mark breathing room.
Leave generous, uninterrupted space on every side.
03
Download the wordmark
Keep the contrast strong.
Charcoal on cream or orange. Cream on charcoal.
03 / COLOR
Paper. Ink.
Paper. Ink.
A spark of orange.
A warm foundation and one unmistakable accent. Start with cream and charcoal. Bring in orange where the energy belongs.
CLICK A COLOR TO COPY ITS HEX ↗
A GOOD BALANCE
60% cream30% charcoal10%
A starting point, not a formula. Keep everyday surfaces quiet; let expressive moments go orange. Set small text in charcoal or cream for clarity.
04 / TYPOGRAPHY
Two typefaces.
Two typefaces.
One point of view.
Alien Block gives us our signature. Geist Pixel gives everything else a voice. Digital bones, human character.
The signature.
Reserved for the wordmark and monogram.
A little goes a
long way.
The everyday voice.
Headlines, labels, and everything between.
Keep it clear.
Give it room.
GEIST PIXEL / REGULARGO ON, TYPE SOMETHING ↑
DISPLAY / 64Hello, possibility.
HEADING / 32A space for your Little.
BODY / 16Bring your curiosity. We’ll make room.
LABEL / 11ONE LITTLE. ONE BIG.
05 / OUR VOICE
Like a person.
Like a person.
With a point of view.
We’re clear, encouraging, and a little playful. We talk to people as people. The words should feel as considered as the design.
Less explaining.
More doing.
Short sentences. Familiar words. A clear next step.
SOUNDS LIKE US ↗
“Open Little.
Scan here. You’re in.”
Instead of: “Initiate the device pairing process.”
A nudge.
Never a lecture.
Invite the next try. Make progress feel possible.
SOUNDS LIKE US ↗
“Not quite.
Give it another go.”
Instead of: “Incorrect. Please resubmit your response.”
A little wink.
At the right time.
Let personality in. Keep the useful part easy to find.
SOUNDS LIKE US ↗
“Hello, big.
Meet your Little.”
Instead of: “Your secondary display is now connected.”
06 / IN THE WORLD
Same spirit.
Same spirit.
A thousand ways.
A few things our world could look like. Big type, intentional space, and a recognizable thread through every format.
yoloSCHOOL OF
POSSIBILITY.
POSSIBILITY.
Less
“what is.”
More
“what if?”
yy
One little. One big.
Better together.
Bring your
beautiful brain.
THERE’S ROOM FOR YOU HERE.
beautiful brain.
FIG. 02–04 — EXPRESSIONS OF THE BRANDCONCEPT APPLICATIONS
07 / RESOURCES
Make something
Make something
feel like us.
The essentials, ready for your next big little thing.
Download the brand kit LOGOS, FONTS & COLOR PALETTE / ZIP